Incredible storytelling — this is exactly the kind of narrative that reminds us investing isn’t just about numbers; it’s about alignment with values like trust, consistency, and reliability.
AMEX’s journey from logistics to financial loyalty powerhouse is a case study in brand-backed moat. The line “they didn’t just invent the charge card—they built a promise around it” really resonated.
Your point on predictability = peace of mind is what drives my own thinking too.
Incredible storytelling — this is exactly the kind of narrative that reminds us investing isn’t just about numbers; it’s about alignment with values like trust, consistency, and reliability.
AMEX’s journey from logistics to financial loyalty powerhouse is a case study in brand-backed moat. The line “they didn’t just invent the charge card—they built a promise around it” really resonated.
Your point on predictability = peace of mind is what drives my own thinking too.