☕️ Sunday Coffee: Plan B Is the New Plan A
Max here — Sunday thoughts over coffee ☕
My personal life & business column — a mix of life moments, investing insights, and reflections on long-term wealth building.
I’m reading an article (not the first, and definitely not the last) about the boom in solopreneurship.
The reasons are pretty clear, and the pressure keeps intensifying year after year:
A single salary is no longer enough for the kind of life it could comfortably support 30 years ago.
Real estate prices have risen so much that buying a home in a major city often feels like a lifetime goal.
Inflation and the devaluation of money make things even worse. Money can’t just sit idle anymore.
Mass layoffs driven by AI-powered process optimization are adding fuel to the fire.
Having a Plan B is no longer just a nice-to-have. It’s becoming a necessity.
That’s where the growing demand for alternative income streams beyond primary employment comes from. And AI seems to be erasing at least some of the barriers in that area.
But my take is that entrepreneurship — even on a small scale — isn’t for everyone. Having an idea and fewer barriers to entry is not enough.
In my view, building passive income in this environment is the ideal solution. Seriously.
It’s a business project in its own right — but with much clearer inputs and outputs, and progress that’s far easier to measure and understand.
That’s the ideal balance between time invested and returns gained.
Enjoy your Sunday coffee ☕
With respect for your well-being, Max
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