☕️ Sunday Coffee: Get the Business Right
Max here — Sunday thoughts over coffee ☕
My personal life & business column — a mix of life moments, investing insights, and reflections on long-term wealth building.
Ben Graham taught a simple idea: a stock isn’t just a ticker, a line on a chart, or something to trade. It’s a small ownership stake in a real business.
That means every investment should start with the business itself. Ask yourself:
Do I understand how this business works? If not — can I figure it out?
What kind of advantage does it have that will keep it around for years?
Do I trust the people running it?
What could go wrong — and would it survive a serious recession?
If the answers don’t feel right — stop there. Move on. There’s always another opportunity. And just as important — don’t get distracted by:
Recent price moves
Momentum
Technical patterns
Trading volume
Volatility
None of that matters if the business isn’t right. Get the business right — and the investment will follow.
🙏 Only after you’ve found a business you truly want to own should you start thinking about valuation and price.
Enjoy your Sunday coffee ☕
With respect for your well-being, Max
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