Wellness Meets Wall Street: PepsiCo’s $1.95B Play for the Future of Cola
After decades of stagnation, PepsiCo’s $1.95B Poppi deal could mark a new chapter for both health and growth.
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Intro
After nearly two decades of muted innovation in the cola category, PepsiCo has taken a decisive—and potentially industry-shifting—step into the functional beverage space.
If it works, this shift could spark the company’s next growth chapter.
With its $1.95 billion acquisition of Poppi in March 2025 and the subsequent release of a prebiotic cola under the Pepsi brand, the company has signaled a shift in strategy that blends classic soda nostalgia with wellness trends that are rewriting grocery aisles.
The question is: can Pepsi turn this experiment into its next big growth engine?
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