MaxDividends Premium: On the Line with CEO #13

A Behind-the-Scenes Business Insight for Premium Partners

These are brief private update emails about what’s happening at MaxDividends, exclusively for premium subscribers. Updates, ideas, insights, and discussions on investments, dividends, business, and life.

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To My Dear Like-Minded MaxDividends Community, 08/06/2025

A Behind-the-Scenes Business Insight for Premium Members

Over the last couple of weeks, as I’ve been sharing my Friday updates on new ideas and my recent buys, I mentioned that I was planning to add a new company to my main dividend portfolio.

This is my core portfolio — the one built for long-term income. Right now, it’s delivering a dividend yield of about 5.5%, with an average annual dividend growth rate of 11%.

My goal? Within the next five years, I want that passive income to cover all my family’s core living expenses, with some extra left over to keep reinvesting.

But that’s not the focus of today’s message.

Today, I want to walk you through which company I picked, why I didn’t buy it just yet, and how I went about making the decision.

Let’s dive in.